Brand Storytelling

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People love stories. It’s the baseline for much of our communication. The cavemen told stories to pass down important knowledge, and we do the same today. If your child wants to do something, and you don’t want them do, you would tell them a story about the consequences of their actions. When we talk about our experiences, we are storytelling, and the more detail and twists in that story, the more interesting it becomes. Your brand has a story. What story is it telling? What story are other people passing on? Every testimonial is a story. How are you framing that narrative?

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