Désiré Writes is a blog showcasing the musings of a writer, Désiré.
TILT Creative was tasked to develop a brand identity that reflected her personal flare while remaining professional, and give her a website that was upload content to and remove all the fuss of running a website.
Désiré had been writing for a diverse audience for more than ten years, spanning across topics including business, marketing, and life experiences. As she matured creatively, her then IslandGeek brand needed something more inclusive, professional and impactful.
Since Désiré was not only a writer but also included her painting works on her website, we decided to make the brand more personal and give it a unique flare. What’s more unique than a signature? The motion of the logo reflects her journey as a writer and the wispiness adds a subtle, elegant flare, while the negative space gives way to the infinity symbol which reflects the infinite avenues she has as a writer.
We also created some social media content which included quotes for her Instagram account.