Is your website really working for you?

Take a long look at your website and think about it. Is your website working for you? Are you generating interest? Are potential customers contacting you? What’s your website traffic like? Is your website dead with very little activity? There are many reasons why a website might not work, but we will highlight the main reasons why in this blog and how to fix them. 

Bad design = bad user experience 

Have you ever jumped onto a website and immediately exited because it was slow, ugly or just uninspiring? We all have. A bad design is uninteresting at its worst, but it can be seriously damaging for your business. Most people will want to check your company website before working with you. It’s one of the many verification checks that we do to ensure that a business is legitimate but also competent. Unfortunately, while your business may not be in website development and design, you will be judged nonetheless by your website’s user experience. A higher bounce rate, which is when someone visits your website and jumps off without exploring, massively hurts your search engine rank as well. Investing in a polished website that works for your target market is the solution for this. 

No recent activity 

A sign of a healthy, active business that is an industry leader is an active blog. Industry news and opinion pieces show that your ears are to the ground and you have an opinion about how things should be done in your industry, not just follow the status quo. Educational articles show that you care about people learning and understanding your industry more. How-to’s and explainer-blogs show that you know your stuff. Blogging isn’t just for SEO, in fact, we’d argue that search engine ranking is a happy by-product of actively blogging, not the other way around. However, the more active a website is, the better the likelihood of getting to Google’s front page. SEO isn’t just about keywords, it’s about activity. 

Bad SEO 

While an inactive blog can be a culprit of website use decline, bad SEO can be to blame, which is why it’s important to take a look at your website’s SEO when you’re auditing the design and experience. The good thing about SEO is a small adjustment can make all the difference, and while it won’t impact your design or your user experience, it will help if your website is already polished, active and looking great. 

Bad website = bad for business

Websites can literally make or break your business. You need a fast, stable website, with a sleek design that caters to how your customers work and think, an active blog, and solid SEO. It does not have to be expensive, and it does not have to be custom coded with lots of fancy stuff (we actually advise against this because it can massively slow down a website which is not good). But it does have to be done. 

A good website can increase brand awareness, generate revenue, encourage interest and contact, provide lots of information, be interesting and always have something new for them to come back to. Static websites are great, but for CV’s not businesses. Remember that inactivity on your website reflects inactivity on your competence, which tells the average customer that you’re not updating yourself with the latest in best practice policies (while this may seem extreme, it’s about the perception for a customer – remember that image matters!) 

If you’re ready to get a website that works for you, not against you, it’s time to TILT it. 

About Désiré Roberts
Brand Consultant @ TILT Creative

Désiré is a senior brand consultant obsessed with brand growth. With over a decade of experience, she has worked with all sizes of companies, from all over the world, across various industries. She’s different because she doesn’t play by the rule book and she loves the challenge of the learning curves of every industry, which has given her an unrivalled competitive edge with an incredible body of knowledge and experience. She’s laser focused, meticulous, ambitious, persevering, and self-driven.

“When you’re a medium to large company, you need a level of authority that’s divergent from the small business sector. The competition is stronger and the stakes are much higher. The same brand tactics will not work; there’s millions of pounds on the line. You have to find someone who is willing to push boundaries and not just think outside of the box, but think outside of the universe. You must change your perspective to play in this ring, else you be knocked out in the first round. 

Likewise, when you’re growing a small business, you can’t use the same rule book as the big boys – you have to play the game of your own sector, just better than your competitors. The interesting thing is that not many SMEs pay attention to brand, so just by tightening that area up, you’re instantly in a much better position than your competitors.”

Since you’re looking for someone to level up your brand, you need not look any further; you’ve found it.

Book a call below.

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