Brand Self Audit

Does your brand have a defined purpose? *

Is your brand’s purpose truly authentic? *

Do you have a clear brand vision? *

Does your company have strong, written values, guiding its operation and communication? *

Do you have a strong brand mission? *

Do you know who your target market is supposed to be? *

Are you reaching that target market successfully? *

Do you have comprehensive user persona profiles for each of your target market segments? *

Do you have your target market’s goals, motivations and objectives mapped out? *

Are your products or services matched to your ideal customer’s needs? *

Do you know where you can find your ideal customers? *

Do you know what your customers really think and feel about your brand? *

Is your messaging focused and consistent? *

Do you repeat your core messaging to ensure recognition? *

Is your messaging connecting with people? Are they connecting with it and buying into your brand? *

Are your calls-to-action effective and driving enquiries/sales? *

Is your brand in an established position for your customers? *

Is your brand in the position that you want to be in? *

Do you have a competitive edge in the market? *

Can you state your brand position clearly in one sentence? *

Do you have a clear vision of the look and feel your brand should convey? *

Is your messaging consistent? *

Are your brand values communicated effectively to establish an emotional connection with your customers? *

Do you have set brand guidelines? *

Is your brand name memorable? *

Is your brand name easy to pronounce? *

Is your brand name easy to spell? *

Do you have catchy names for your products or services? *

Do you have a logo? *

Is your logo simple, distinctive and memorable? *

Does your logo convey the look and feel you want for your brand? *

Does your brand have a defined colour palette? *

Does your brand’s colour palette reinforce the right look and feel you want for your brand? *

Does your brand have a set typography? *

Does your brand’s typography reinforce the the right look and feel you want for your brand? *

Does your brand’s typography improve the readability of your copy? *

Does your brand have a set of photography guidelines that reinforce the brand’s values? *

Do you have a comprehensive persona profile for your brand? *

Does your brand have a clear and defined personality? *

Does your brand have a list of associated human qualities? *

Do you have an established tone of voice for your brand? *

Is all of the content you publish on-brand and reflects your brand’s values? *

Are all of your URLs and social handles consistent/the same across all platforms? *

Do you have a list of varied one-liners of your brand’s proposition that inspires content creation? *

Do you have a standard written copy about your company and your brand that’s consistent across every social media platform and attached to blogs, etc? *

Do you have a content strategy that guides the content for your blogs and social media? *

Does your social media strategy support key business goals (and not just exist for collecting followers)? *

If you were a potential customer, would you (honestly) follow your brand on social media, if you didn’t know anyone in the business personally? *

Is your website a static generic website? *

Is your website easy to navigate? *

Are these calls-to-action effective? *

Is your website recognisably on-brand? *

Do you use email marketing, and if you do, is your content on-brand and geared towards relationship building with your customers? *

Is all of your brand identity material, digital (website, social media, etc) or physical (ie, product packaging, business cards, signage, etc), of high quality in terms of design and material? *