07 Mar 2018

ZipX • IBC Express Limited

ZipX is the trading brand for the online shopping shipping service of IBC Limited branch in Trinidad and Tobago.

The Problem:

ZipX’s social reach was low. The brand was cold, corporate and lacked the lustre needed to shine through the noisy world of social media.

The Solution:

Trinidad’s online shopping market was mainly millennials who are blind to advertising and consumed memes, so we created four characters to build a bridge between the brand and the island’s online shoppers and created a consumer engaging narrative in which both the brand and the consumers grew. Each character was developed to connect with each of the four main types of shoppers.